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According to this study from the Journal of Business & Economics Research, 59 percent of 249 social media users surveyed used Facebook recommendations to purchase items. If you want to see more engagement from your followers, you need to be engaged.

It might seem like common sense, and if you’ve ever been on the active end of a one-sided text messaging conversation, you know what I mean here. A large percentage of messages on social media never get answered, and that’s just bad customer service.

Before we go on our first date, let’s talk about normality.

When you go on a date with someone interesting who has a good personality, makes you laugh and discusses interesting topics, you want to tell the world. Are you posting shareable, relevant, quality content on Facebook? Ever been on a date with someone who can’t stop talking about themselves? It was easy to enter and focused on something the company knows its customers get excited about. It also contained a link to the company’s online store, promoting other NFL gear. If Facebook shut down your contest before you could award prizes, your followers would not be happy, which would likely lead to lower engagement rates.. Salons and spas can post photos of clients before and after treatments or photos of spa menus. As well as posting what’s relevant, there are a few other rules you should follow. Here’s some more information for sizing and posting a wide variety of photos on Facebook.

If we take anything away from this, it should be to keep it simple and customer-focused. You know that aunt who is always wanting to set you up with someone? Reviews and recommendations are great ways to boost sales.

Get that second date, keep building those relationships, and just remember that not every date goes well. I loved how you used relationships to explain your thoughts.

Not every Facebook post is going to get thousands of likes, but if you use these strategies for posting social content, you should see a definite improvement in engagement. I do agree that Facebook is becoming the search engine for local businesses, we any business for that matter, and that businesses must be able to engage and connect with their market/followers in order to maximize their full potential in social.

Social media is the best way to get your business out there, but you must be in it for the long haul and not just for temporary success.

Micheal Leander - Direct Marketing, Consulting & Speaking So, how do your numbers stack up? Follow these five steps to see the engagement rate for your posts. Restaurant owners can post photos of food or menus.What kind of personality are you putting out into the world? Besides, if you’re overly promotional, Facebook will make sure followers don’t see your posts. Here are some ways to do that: There are a few lessons we can learn from this contest. Throwback Thursday and Flashback Friday are great ways to connect with followers if you have older pictures of your business. For retail stores, it could be new displays or seasonal decorations. If the image contains a call to action, make sure it is clear and concise.Well, if you monitor your engagement rates, you probably notice they fluctuate a lot.That’s normal, but wouldn’t it be better if your numbers improved? For starters, a 0.5-0.99 percent per follower engagement rate is considered "normal," and anything over one percent engagement is good (though these numbers really depend on the number of likes your page has).Remember, Facebook marketing is a long-term commitment, not a fling.Many business owners focus on going viral when they should be focusing on the long game.

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