For example, Kendall posted several pictures of herself modeling Calvin Klein underwear for months before she was named the newest face of Calvin Klein Jeans in March.Loyal following: Cara Delevingne, who is the second highest ranked social media model, shared this Tag Heuer campaign image promoting her exclusive watch with the brand in March.Indeed, when the reality star and runway regular was named the new face of iconic beauty brand Estee Lauder in November 2014, she sparked the start of a new kind of campaign deal - with a spokesperson for the brand confessing at the time that Kendall's dedicated Instagram following had been a huge part of her appeal.
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Social model: It is reported that Kendall Jenner can earn up to $300,000 per Instagram post featuring branded content, and although it's unclear if she gets paid to tout Calvin Klein, this snap has earned her 1.1 million likes The three women are all 'currently valued between $125,000 and $300,000 for a single post across their portfolio', Frank explained, adding: 'If you want to reach a model's audience, you're going to have to pay a hefty additional fee for that'.
CR Fashion Book reports that it has become common for 'social media usage to exist as its own contract term, moving beyond the previously all-encompassing "online" usage term', which means your favorite model's snaps, while they might seem like a simple snap to capture part of their day-to-day lives, could actually be part of a wider campaign deals.
It has since been liked 605,000 times A photo on the star's Instagram account shows her posing wearing nothing but the brand's denim, and she captioned the image: '#mycalvins moment. back pocket [sic].' 'As far as commercializing a career, a girl won't get very far in 2016 if she's not socially savvy,' Frank explained.
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The world's most successful models can rake in millions from their lucrative fashion campaigns and various endorsement deals - but now the more savvy social media users among them, like Kendall Jenner and Cara Delevingne, can also earn big bucks simply by posting a simple picture on Instagram.
D’Marie Archive, which recently debuted an app to help agencies to estimate a model's social media power, developed an algorithm featuring 56 metrics, such as post frequency to the number of followers clicking through on links within a post, in order to help agencies to see the value of a model's social media post.
Katia Sherman, president and co-founder of Major models, told CK Fashion Book that some of the models listed on D'Marie could possibly earn more off of one post than their normal rate for a day of work.